Why your business needs video content

With so much noise on social media platforms, trying to make an impact with your business can be tough. Social media platforms have become the battle field where brands fight for attention and video is one of the best ways to get ahead of the competition.

Why is video content important for my business?

Did you know that brands that include video in their content strategies grow revenue 49% faster than those that don’t?

On it’s own that statistic might not convince you, so we're going to cover 4 reasons why you need video in your business.

1) People love video content

The Head of Instagram even said it himself. Instagram is no longer a photo sharing app - their focus is now on video. Video is one of the most powerful forces in marketing right now.

All beginning with YouTube and more recently the unprecedented rise in popularity of TikTok and Instagram. Video is an incredibly flexible strategy to use for advertising products or services, reaching your target customers and engaging audiences on social media. It's no wonder businesses are taking notice. Video gives your marketing a new way to attract, to connect and to engage with your customers.

2) Video boosts conversion rates

According to Hubspot - including video content on your landing page can boost conversions by over 80%. If that's not enough, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Every penny counts and the cost associated with video content can often be off putting to some businesses. However the ROI that can be unlocked through video in 2022 is undeniable.

3) Make your audience feel something

Using and conveying the right emotions through video content is an effective way to impact your audience whether your goal is to sell, educate, inspire or engage. We learnt this when we grew our authentic family YouTube channel from 0 subscribers to over 30,000 subscribers and it's the primary reason why our mission statement is to create "films that make you feel something".

Video content drives performance on social media and advertising (source):

• Instagram users interact with video content more than any other on the platform.

• Videos on Twitter drive 10x more engagements.

• People are 20x more likely to share LinkedIn posts that include videos.

• Pinterest users are 2.6x more likely to purchase products they’ve seen in a video.

4) Video increases trust and credibility

We live in an age where filters and photoshop are used to distort images and often mislead people - most notably documented by the Catfish TV show.

However with video there is less room for fakery and more importantly an opportunity to create authentic content for your audience. Video is the best way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. Every business has different a audience however here are some powerful ways that you can use video to engage yours:

• Product videos (show how your product works)

• Business vlogs (showing a Behind The Scenes look at how you run your business)

• Brand story video (the story behind your business)

• Educational video content (educate and add value to your audience)

90% of users say that product videos are helpful in the decision process. If you create video content that helps educate and inform your customers, you will build on that foundation of trust. And trust translates in many cases, to sales. 

Let's summarise.

Video content can help you increase your audience and improve conversions.

We’ve only covered a handful of some of the reasons why video content is powerful. We’ve not even mentioned brand communications, exposure, marketing assets, SEO and all the other benefits.

How can you get started?

Option a) Use your phone. You can get started right away and you already have the tool in your pocket.

Getting started can be a daunting and challenging but you can do it! However if you really want to utilise video to benefit your business we recommend Option b).

Option b) Work with a company to help you create a video content strategy to fit into your marketing plan. That's where we come in.

We are a video production and content creation company based in Aberdeen. We have experience in growing an audience from zero to over thirty thousand and some of our recent client work has attracted nearly a quarter of a million views.

Get in touch to set up a session to discuss how we can help you create impactful video content for your business.