Kirkwood Homes - Bringing Quality To Life

Written By Daniel Young
 

Brief:

The team at Mission10 came to us to help them create a hero video and engaging social content for their client, Kirkwood Homes’ Bringing Quality to Life campaign.

“Bringing Quality To Life” summarises exactly what Kirkwood Homes care about. The attention to detail and the highest quality at every stage; from the drawing board through to handing over the keys to a happy and excited family. Kirkwood Homes wanted us to come up with a story that makes the viewer envisage themselves living in one of their beautiful homes.

Kirkwood Homes - BQTL - FINAL AUG 26th 2021.mp4.00_00_32_18.Still001.jpg

Work: 

  • Pre-production

  • Storyboard

  • 2 x days filming

  • Editing

Deliverables:

  • Hero film

  • 5 x square social cuts

  • A selection of stills

Outcome:

We worked with Mission10 to create a storyboard that walks the viewer through the process of designing the homes, building the home, visiting a Kirkwood Home show home and finally getting the keys to a beautiful new home. In the video we made sure to highlight;

  • The various Kirkwood Homes developments

  • The community atmosphere

  • Various house styles and sizes available

  • The smiles and sense of comfort when moving into a new home

Mission10 had clearly defined the themes that we needed to focus on with the video and just like the campaign name we had to ensure that our video was top quality and made to the highest standard.

Shot across 3 different locations - we filmed Kirkwood Homes architects, sales team as well as some models to capture various scenarios that bring the story to life.

  • Drawing board & building a Kirkwood Home

  • Visiting a show home

  • Moving in to a new home

  • Living in a new home

Please watch the hero video below:

Steph Eady (left), Mission10

 

"When developing the Bringing Quality to Life campaign for Kirkwood Homes, we knew instantly that RiverCove films were the ideal partner to bring our ideas to life. They worked closely with us to understand our goals and what we wanted to communicate through video content, and the end result is even better than what we had imagined. They went over and above to ensure they captured the best content and they created such a relaxed and comfortable environment for our "actors". They will be top of my list for future video projects for our clients."

 
Daniel Young
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